GARAGE SOCIAL CLUB AT RESET HOTEL
Brand Activation & Influencer Experience
Garage Social Club took over RESET Hotel in Joshua Tree for a multi-day desert immersion designed to spark connection and creative momentum. The property was fully transformed into a cohesive expression of the Garage brand.
From custom room drops to bold pink poolside moments, curated gathering spaces, and layered branded touchpoints, every detail was thoughtfully considered. RESET Hotel became an immersive brand environment built for connection and shared experience.
The programming unfolded with intention. Mornings centered on guided hikes, exploring the desert, and grounding sound baths. Afternoons focused on hands-on photo and content workshops, creating space for creativity and collaboration.
As evening approached, the GARAGE community gathered for movie nights, shared meals, and conversations that strengthened connection.
More than a traditional influencer trip, Garage Social Club was a Brand Activation designed to foster culture, creativity, and meaningful community in Joshua Tree.
