Fall Orchard Lunch in the Catskills with Lysol
Created on behalf of Hunter PR
Lysol’s Fall Orchard Lunch brought the season to life in the heart of the Catskills. Set among the rows of a local apple orchard, this brand activation invited guests to slow down and experience autumn the way it’s meant to be: outdoors, gathered in community and fully immersive.
At the brand pop-up, a seasonal display showcased the limited-edition Lysol Air Sanitizer, giving guests a chance to test out the season’s latest scents. Custom “Fall Is in the Air” cups were filled with cider, and printed menus carried the story to every place setting, pairing the flavors of the season with its signature scent.
Every detail was rooted in the orchard itself, from the apple crates and bushel baskets to the fresh-picked fruit and eucalyptus garlands spilling across the tables. It’s the kind of local experience that makes a brand feel like part of the place. The result was a crisp, golden afternoon in the Catskills that guests could see, taste and feel.
