TURO | Catskills

Fall Retreat & BRAND ACTIVATION WITH INFLUENCERS

Set against the colorful backdrop of upstate New York, this fall brand getaway with Turo invited guests to slow down, hit the open road, and reconnect with the rhythm of the season. Guests picked up their keys and set out on a thoughtfully curated journey—exploring winding backroads and charming small towns before gathering at the Wylder Hotel in Windham. Over the course of the weekend, they immersed in classic Catskills moments: apple picking, foraging walks, fall hikes, and fireside dinners—all designed to celebrate the spirit of road trips and the beauty of taking the scenic route.

Rooted in place and intentionally paced, this brand experience captured the magic of autumn in the Catskills—where every stop sparked connection, and every mile brought meaning.

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REI Co-op | Catskills

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